Human writing
At a time when generative AI can produce pages of text in seconds, the difference is no longer about volume, but about clarity of intent, precision of message and the ability to speak right to your customers.
AI doesn't define your positioning, your priorities, or your tone. It doesn't replace clearly articulating your needs, structuring your ideas, or exercising editorial responsibility. My approach is to start with what you truly want to say, clarify the message, build a solid structure… and then, if you wish, use AI as a support tool to explore variations, never as a substitute for your voice.
I can work:
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based on your notes, your ideas, your previous texts,
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or by reworking AI-generated drafts to make them consistent, readable, and aligned with your brand.
Objective : readable, useful and well-referenced content that clearly remains yours.
In short, AI can accelerate certain steps, but defining the message, editorial consistency, and responsibility for the text remain human. That's precisely where I come in.
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Writing professional articles
Improving a website, blog or any other digital medium requires structured, understandable and credible texts.
I write or rewrite your articles, paying close attention to both content (accuracy, angle, added value) and form (spelling, syntax, rhythm), while taking into account SEO best practices for natural referencing.
Writing product descriptions
Well-designed products that are poorly described do not sell well.
I write clear and effective product descriptions for all types of e-commerce (cosmetics, sports, industry, services, etc.), focusing on:
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customer benefits,
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the information essential to the decision,
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the structure and keywords useful for SEO.
Press release writing
Launching a product, announcing a partnership, communicating a strategic shift requires a precise and well-crafted text.
I provide press release writing or rewriting services for:
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clarify the message,
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avoid awkwardness and vague wording,
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to facilitate the work of journalists and news outlets.
Storytelling (telling your story)
A brand without a story remains just a label.
I help you formulate your brand story: origins, values, commitments, promises, evidence.
This work allows us to:
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to strengthen the consistency of all your messages,
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to build a relationship of trust,
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improve engagement on your platforms (website, social media, presentations).
Content marketing
You are an expert in your field, but your clients may not necessarily understand the issues or the vocabulary involved.
I design and write content that explains, reassures, and makes people want to work with you: articles, "expertise" pages, social media content, digital brochures…
The principle is simple:
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starting from your business objectives,
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define the key messages,
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to produce well-written, useful texts that can be used on multiple media.
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