Training and transformation at the service of businesses
An efficient and profitable business carried
by well-trained and committed teams.
In an environment where reference points are changing rapidly, a trained and aligned team becomes a true lever for stability and performance.
Investing in skills means giving everyone the means to face daily challenges and strengthening company cohesion.
Bright Academy is the training brand of Bright Business.
We offer training programs that link strategic performance, human leadership and responsible artificial intelligence, with a simple objective: more clarity, more efficiency, more consistency in your organization.
Our main training areas.
Performance & Strategy
To set a clear direction and translate the strategy into concrete, measurable and shared actions.
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Company strategy and positioning
Clarify the mission, targets, value proposition and action priorities. -
Business strategy and development
Define or revise the sales strategy: segments, offers, prospecting priorities, sales methods, monitoring indicators. -
Business organization, processes and procedures
Map the key steps (from initial contact to invoicing), formalize or adjust procedures, reduce friction points and wasted time. -
Individual and collective performance, objectives and indicators
Define relevant objectives, track results and adjust the organization on a daily basis.
Leadership & Cohesion
Working on leadership posture and the quality of working relationships to strengthen everyone's commitment and responsibility.
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Communication and emotional intelligence
Understanding relationship dynamics, regulating tensions, adapting one's communication. -
Human leadership and collaborative management
Uniting teams, delegating in a structured way, supporting talent. -
Managing stress and transitions
Anticipate periods of tension, prevent wear and tear, and support organizational changes.
Communication & Web Presence
Clarify the company's message and organize its visibility on key channels.
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Presentation techniques, public speaking, pitching
Structuring a message, capturing attention and concluding clearly in front of an internal or external audience. -
Active listening and copywriting
Better understand the needs of the people you are speaking with and produce clear and effective professional writing. -
Web presence: Meta, LinkedIn, YouTube, Google
Work on the company's image, content and local visibility across key channels.
Transformation & responsible AI
To provide clear guidelines for the use of AI in professions, in line with the European regulatory framework.
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Introduction to artificial intelligence for managers and teams
Understanding what AI is, its limits, its risks and the main principles of the European framework. -
Workshop on "Writing Prompts Effectively" in a Safe Environment
Learn to formulate structured and documented requests, respecting internal procedures and confidentiality. -
AI and professions: concrete applications by function
Working on real-world use cases (management, sales, HR, operations), integrating human supervision, quality and traceability.
From training to transformation: link with Elevate Studio
The training programs focus on understanding, methods, and the adoption of new practices.
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structuring strategy and organization (Performance & Strategy),
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strengthen managerial posture and cohesion (Leadership & Cohesion),
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clarify the message and visibility (Communication & Web Presence),
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integrating AI into jobs (Transformation & responsible AI).
When the needs go beyond training – redesign of the commercial strategy, review of processes and procedures, choice and implementation of tools, structured AI projects – I intervene with Elevate Studio.
Bright Academy works on teams and skills.
Elevate Studio takes over the consulting, scoping and operational implementation of transformation projects.
Each route is customizable.
The academic formats of the courses offered
can be adapted to your specific context.
Selecting the modules allows you to build
a coherent progression program.
A pragmatic approach
The training courses are organised in small groups (5 to 10 participants), either in person in Mons (Elevate Studio) or at your premises.
They combine:
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targeted contributions;
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practical exercises and case studies directly from your reality;
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the implementation of concrete actions to be put in place upon return to the company.
Depending on the needs, individual support for managers or project leaders can complement the system.
List of constituent modules
of our training programs
1. Cross-cutting courses
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Contract and scope of work
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Clearly define the scope, expectations, and responsibilities in an assignment or collaboration.
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SMART method: setting effective objectives
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Structure precise, realistic, and measurable objectives to guide action and follow-up.
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Evaluating a training initiative
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Set up simple criteria and tools to measure the usefulness and impact of training.
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Client interview practice
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Master the art of the sales interview to better understand needs and refine the offer.
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2. Performance & Strategy
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Company strategy and positioning
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Clarify mission, target audiences, value proposition, and development priorities.
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Sales strategy and business development
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Build or adjust the sales strategy: segments, offers, priorities, and sales channels.
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Sales organization, processes, and procedures
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Map the key steps of the customer journey and structure efficient, easy-to-follow procedures.
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Individual and collective performance: objectives and indicators
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Define, track, and steer relevant objectives for teams and the organization.
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3. Leadership & Team Cohesion
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Communication and emotional intelligence
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Understand relationship dynamics, manage tension, and adapt communication.
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People-centered leadership and collaborative management
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Unite teams, delegate with structure, and support talent over time.
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Managing stress and transitions
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Anticipate high-pressure periods, prevent burnout, and support teams through change.
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4. Communication, sales & customer relationships
4.1. Active listening
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Active listening basics – the key to successful communication
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Acquire the fundamentals of quality listening to better understand people and situations.
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Active listening and customer insight
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Use structured listening to better understand customers and refine your commercial offer.
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Active listening and conflict management
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Use listening to defuse tension and build acceptable solutions.
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4.2. Presentation skills
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Introduction to presentation skills
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Lay the foundations for a clear, structured, and audible delivery for an audience.
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Mastering non-verbal communication
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Become aware of body language and align it with the message you want to convey.
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Preparing and launching your speaking intervention
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Organize content, manage the opening, and establish a credible presence from the first seconds.
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Developing speaking impact
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Work on pace, tone, word choice, and examples to increase impact.
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Say less, say it better: get to the point
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Learn to simplify the message, avoid digressions, and stay results-oriented.
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Effective pitch: 45 seconds to persuade
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Build a short pitch that makes people want to know more and opens the door to the next step.
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4.3. Sales and business development
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Client interview practice
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Master the discovery interview to understand challenges and qualify opportunities.
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Sales closing
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Use appropriate closing techniques to convert more proposals into signed deals.
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Succeeding in your first steps in a sales role
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Give a new sales hire the essential reference points to become operational quickly.
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Effective sales strategies
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Structure your sales approach, organize your pipeline, and sustainably increase your success rate.
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5. Web presence & digital marketing
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Web presence – essentials for businesses
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Build a consistent online presence across website, social networks, and Google.
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Meta (Facebook / Instagram) for businesses
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Understand content logic, local visibility, and advertising on these platforms.
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LinkedIn for executives and sales teams
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Work on profile, network, and messaging in line with the sales strategy.
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YouTube: the often underestimated social network
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Position video in overall communication and structure useful content.
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Google and local visibility
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Optimize your business profile, reviews, and local SEO to strengthen field presence.
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Digital marketing for emerging businesses
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Implement simple, effective digital actions to give visibility to a young organization.
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6. Transformation & responsible AI
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Introduction to AI for executives and teams
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Understand what AI is, possible uses, limits, risks, and the main lines of the European framework (AI Act).
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Workshop: “Writing effective prompts”
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Learn how to formulate structured, useful, and safe requests aligned with internal procedures and business objectives.
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Business processes enhanced by AI
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Identify key company processes (sales, support, back-office, reporting, etc.) and optimize them with suitable AI tools, while keeping control over quality and reliability.
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AI by role: practical applications by function
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Work on real use cases depending on roles (management, sales, HR, operations, etc.) and choose relevant types of AI tools (assistants, automation, analysis, content generation, etc.) based on real-world constraints.
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Governance, tools, and legal requirements – AI Act (Regulation (EU) 2024/1689)
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Set an AI governance framework: internal rules, human oversight, documentation, risk management, tool selection and combination, while integrating the requirements of Regulation (EU) 2024/1689, known as the Artificial Intelligence Act (AI Act).
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